In the notion of experience, we will obviously find the humanization of the interface via voice recognition or chatbots. Humanizing the interactions between users and your business has become inevitable. Indeed, the user often needs to be reassured or accompanied in his purchase process, so this is where you need to intervene. What is important in this kind of chatbox is, of course, the simplicity and efficiency of the exchanges to the point of not knowing if the interlocutor with whom we exchange really exists.